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The CMA remedies, turned into a work programme

Eighteen separate obligations arrive in waves, each measured in months from the day the CMA makes its Order. Here is what every one of them asks for, which of them touch your pricing rather than your paperwork, and the single item that changes on day one.

UK veterinary practice
Final report
24 March 2026the market investigation ended here
The Order
By 23 September 2026the CMA's own deadline for making it — not a date you comply with
Then the remedies
3 to 12 monthsafter the Order is made, by remedy and by size
84%of the first opinion practice websites the CMA reviewed carried no pricing information
£500including VAT — the written estimate threshold, rewritten on a 20% or £500 rise
15first opinion practices is the line between a Large and a Small veterinary business
£450–£550a year per practice, on the CMA's own estimate of the new RCVS levy

Three dates, and only one of them is fixed to your diary

The Competition and Markets Authority published its final report into veterinary services for household pets on 24 March 2026. That ended the market investigation. Paragraph 142 of the report then gave the CMA six months to put a binding Order in place, so the Order must be made by 23 September 2026. That is the CMA's own deadline for writing the Order. It is not the day you have to have changed anything.

Paragraph 143 explains what happens next: the first remedy takes effect from the date the Order is in place, and the rest are implemented from three to twelve months after that date. Footnote 31 makes the point explicitly — those periods sit in addition to the period of up to six months between the final decision and the Order.

As at today, no Order exists. A draft was published for consultation on 21 July 2026, and that consultation closes on 20 August 2026. The CMA has been clear that it is not consulting on the decisions in the final report, only on whether the drafting delivers them — so the substance below is settled even though the text is not. What is unsettled is the calendar. Every compliance date in the draft is written as a month count next to a bracketed month name, literally “9 months [X June 2027]”. The month names in the gov.uk guidance assume an Order made in September 2026 and are indicative.

So the honest position is this. The obligations are known. The order in which they arrive is known. Most independent practices are looking at their pricing and process obligations landing during 2027. And the useful work — the pricing arithmetic, the price list, the complaint process — is all work you can do before a date exists, which is a far better position than doing it once one does.

Where it applies

The draft Order extends to England and Wales, Scotland and Northern Ireland (draft Article 1(3)), and comes into force the day after it is made (Article 1(2)). Veterinary medicines are the part that differs by jurisdiction: Northern Ireland follows EU Regulation 2019/6 rather than the Veterinary Medicines Regulations 2013, including a five-day validity for an antimicrobial prescription against up to six months in Great Britain.

Large or Small

Fifteen practices is the line, and the three-month rule is not uniform

Draft Article 2 defines a Large Veterinary Business as one with 15 or more first opinion practices and/or out-of-hours centres, and a Small Veterinary Business as one with fewer than 15. There is no revenue test and no headcount test. It is a count of premises.

Since 76% of veterinary businesses own just one first opinion practice, and the next largest business after the six groups owns 38, essentially every independent practice in the country is Small. The CMA's news release says that for most of the remedies smaller businesses get three months longer than larger ones — and that is true for most, but repeating it as a general rule will mislead you on the three that matter.

Draft ArticleObligationLargeSmall
Art 5Ownership information — signage, premises, websites, communications6 months6 months
Art 6Practice information3 months6 months
Art 7Comprehensive standard price list3 months6 months
Art 8Parasiticide price list3 months6 months
Art 9Pet care plan information3 months6 months
Art 10Data to the RCVS for Find a Vet3 months after the RCVS complies with para 4.1 of its Undertakings, or 12 months from the Order — whichever is later
Art 11Written estimates at £500 or more9 months12 months
Art 12Itemised bills9 months12 months
Art 13Policies so vets and nurses can follow the RCVS Codes3 months6 months
Art 14Pet owner awareness of written prescriptions9 months12 months
Art 15Providing written prescriptions9 months12 months
Art 16Standard flyer for ongoing medication9 months12 months
Art 17Own-brand medication disclosure9 months12 months
Art 18Prescription fee caps6 months12 months
Art 19(4), 19(5)(a)–(b)Out-of-hours contract notice periods and termination feesThe day the Order is made
Art 19(5)(c)Out-of-hours providers informing practices3 months3 months
Art 20Cremation options and prices3 months6 months
Art 21In-house complaint process6 months6 months
Art 22Complaint logs6 months6 months
Art 23Mediation6 months6 months

Read that table for the exceptions rather than the pattern. On the prescription fee cap the gap is six months against twelve, so an independent gets double the lead time, not three months more. On ownership information and on the entire complaints package — the process, the logs and mediation — there is no gap at all. Both obligations bite at six months for everyone, which makes the complaints work the earliest hard deadline most independent practices face.

Draft Article 3(1) adds a small mechanical point worth knowing: the obligations bite from the next working day after the stipulated date, and Article 3 is where the compliance table lives.

Eighteen obligations, four of them about publishing prices you have never published, and one that changes a contract you signed years ago.
The CMA veterinary remedies package

The publication duties

Four separate price lists, not one

Most coverage of the remedies says practices will have to publish their prices. That understates it considerably. There are four distinct publication duties, each with its own content requirements, and the baseline the CMA measured them against is stark: of the first opinion practice websites it reviewed, 84% had no pricing information at all.

Draft Article 7

A comprehensive standard price list. Consultations, preventative care, prescriptions and dispensing, surgical procedures, treatments, diagnostics and laboratory tests, and end-of-life care — priced by animal weight band: cat or small dog under 10kg; medium dog 10–25kg; large dog over 25kg and up to 40kg; extra-large over 40kg and up to 60kg; giant over 60kg.

Draft Article 8

A parasiticide price list. Your commonly sold flea, tick and worming products, defined as those selling 100 units or more in the previous 12 months — or, if fewer than ten products meet that threshold, your top ten. Plus a link to the VMD's Register of Online Retailers.

Draft Article 9

Pet care plan information. The services included and how often each is provided, the standalone price of each service, the methodology behind any advertised saving, the monthly and annual rates, and the cancellation terms.

Draft Article 6

Practice information. Who provides your out-of-hours cover, the qualifications of your staff and their RCVS accreditations, and any Practice Standards Scheme awards you hold.

The weight bands are the part with a commercial consequence

A price list broken down by five weight bands is not a formatting exercise. It exposes whether your pricing has ever been consistent across those bands, and it lets any pet owner — and every practice within driving distance — compare a named procedure on a 9kg cat against yours. Practices that price on clinical judgement matter by matter will find that Article 7 forces a published schedule they then have to hold to.

The parasiticide list has a different edge to it. The RCVS said as much in its own response on 24 March 2026, raising the concern that publishing antiparasitic prices focuses attention on cost rather than on suitability, the environment and public health. Publishing it alongside a link to the register of online retailers is, in effect, publishing the comparison. The CMA's own finding is that pet owners could save £200 to £300 a year on average by buying commonly prescribed medicines from an online pharmacy, with online prices 50% to 60% below first opinion practice prices for some products.

Which is the real point of this page. Four publication duties on their own are administration. Four publication duties landing on a business that earns a material part of its margin from dispensing is a pricing question, and it is worth answering with a model rather than a hope. The prescription fee modeller does the fee side of it, and the profitability calculator tells you how much room your current EBIT margin gives you.

Estimates, bills and prescriptions

The remedies that change what happens in the consulting room

Written estimates — draft Article 11

A written estimate of the cost of the recommended treatment pathway is required wherever that cost is reasonably likely to be £500 or more including VAT. Draft Article 2 calls that the Initial Monetary Threshold and, unlike the prescription fee figures, £500 is not bracketed — it is a settled number in the draft. The estimate must then be updated in writing whenever the cost is likely to increase by 20% or £500, whichever is lower. Emergencies are the only exception.

Take the arithmetic seriously, because the lower-of test bites in the opposite direction to intuition. On a £600 estimate, 20% is £120 and £500 is £500, so the trigger is £120. On a £4,000 estimate, 20% is £800 and the trigger is £500. The smaller the estimate, the tighter the tolerance — which makes this a system requirement rather than a policy one. Something has to prompt a clinician mid-case, and that something is your practice management system, not a laminated card.

Itemised bills — draft Article 12

Bills must identify the components of the veterinary services provided: individual medicinal products, the goods and services supplied, and charges for outside services. If your invoices currently show a single line for a procedure with drugs absorbed into it, that changes.

Written prescriptions — draft Articles 14, 15, 16 and 18

Four separate obligations sit on written prescriptions. Article 14 requires you to make pet owners aware that a written prescription is available. Article 15 requires you to provide one — as a hard copy by the end of the consultation, or digitally within 48 hours. Article 16 requires a standard flyer to be given where an animal is on ongoing medication. And Article 18 caps what you may charge for the prescription itself.

On the cap: the final report set a maximum of £21 including VAT for the first medicine prescribed within a consultation and £12.50 including VAT for each additional medicine in the same consultation, with annual inflation adjustment. Neither figure is yet the legal figure. Draft Article 2 puts both inside square brackets, to be adjusted for inflation between 24 March 2026 and the latest monthly CPI figure available before the Order is made. So the binding number will be higher than £21, and how much higher is not knowable today. The cap applies to all veterinary businesses providing first opinion services, including out-of-hours premises.

For context on the size of the change: the final report records current prescription charges starting at around £10 at the lowest, and says significant numbers of first opinion practices charge over £30, some considerably more. A practice at £35 is looking at a cut of well over a third on that line, plus the volume effect of Articles 14 to 16 actively telling clients the option exists.

Own-brand disclosure — draft Article 17

Where a practice dispenses its own-brand medication, that has to be disclosed. Straightforward to implement, and awkward for anyone whose pricing has relied on the client not knowing.

Draft Article 13

Clinical freedom, in writing. Draft Article 13 requires a veterinary business to have policies ensuring its veterinary surgeons and veterinary nurses are able to act in accordance with the RCVS Codes of Professional Conduct. Three months for a Large business, six for a Small one. It is short to write and genuinely useful: it is the document that says a clinician's recommendation is not constrained by a commercial target.

Complaints and end of life

The complaints package has no small-business concession

Draft Articles 21, 22 and 23 are the part of the Order where being an independent buys you nothing. All three bite at six months for Large and Small alike, and together they are the earliest substantive deadline an independent practice faces.

  • An in-house complaint process (Article 21). Acknowledge a complaint in writing within five working days. Provide a full response within eight weeks. Publish the process. Display the RCVS complaints decision tree.
  • Complaint logs (Article 22). A record of complaints received and how they were handled — which for most practices means starting one, not improving one.
  • Mediation (Article 23). Participate in good faith once the in-house process is exhausted. The RCVS is to contract an alternative dispute resolution provider, anticipated to be the Veterinary Client Mediation Service.

Draft Article 20 sits alongside them: cremation options and prices must be set out, and the practice must offer a basic communal cremation option. Three months for a Large business, six for a Small one. It is a short paragraph in the Order and a difficult conversation to have well, so the price list and the wording deserve more thought than the deadline implies.

Draft Article 10 completes the set: practices submit data to the RCVS for the Find a Vet directory, three months after the RCVS complies with paragraph 4.1 of its Undertakings or twelve months from the Order, whichever is later.

Do this one now

Out-of-hours contracts change on the day the Order is made

Everything above gives you months. This does not. Draft Article 19(4) and 19(5)(a) to (b) take effect the day the Order is made: notice periods in outsourced out-of-hours contracts are capped at twelve months, and termination fees are restricted. Article 19(5)(c) then requires out-of-hours providers to inform practices, three months in for everyone.

This exists because the CMA found an adverse effect on competition in two markets, not one. The second was the supply of outsourced out-of-hours provision to first opinion practices across the UK — and long notice periods with punitive exit fees were part of why that market did not work. Two of the six large groups, CVS and IVC, own dedicated out-of-hours businesses.

So the practical action for a practice principal is short and it is available today: find your out-of-hours agreement, read what it says about notice and about termination fees, and know whether you are inside a term that will be cut down or one that already complies. If you have been quietly unhappy with the arrangement, the terms you are held to are about to change in your favour, and knowing that before you have the conversation is worth something.

How this profession is actually regulated

The RCVS regulates vets. It does not regulate practices.

There is no ownership restriction

Non-vets have been able to own a UK veterinary practice since 1999, and the RCVS has no statutory power to regulate the businesses vets work in — only the individual veterinary surgeons and veterinary nurses on its registers. The Practice Standards Scheme is, in the RCVS's own words, a voluntary accreditation.

The CMA identified exactly this in its final report of 24 March 2026: that the system of regulation applies only to veterinary professionals and not to the businesses in which they work.

One registration is compulsory

If your practice supplies or stores medicines you must register the premises with the RCVS, which holds the Register of Veterinary Practice Premises on behalf of the VMD. The fee is per premises — a main site and two branches is three registrations — at £38 a year in England and Wales, VAT exempt, renewing on 1 April.

Defra's consultation on reforming the Veterinary Surgeons Act 1966 closed on 25 March 2026 and proposes licensing veterinary businesses. The response has not been published and nothing is in force.

What the CMA chose not to do

The remedies that were considered and rejected

This is as useful as the list of what was imposed, because it tells you what is not coming and stops you planning for it. Paragraphs 134 to 141 of the final report record that the CMA is not pursuing:

  • Divestments. In terms: it is not pursuing divestments of businesses or parts of businesses.
  • A cap on corporate ownership. The CMA did not consider it effective or proportionate to reduce or cap the level of practice ownership by large veterinary groups.
  • General price control. The written prescription fee is the sole exception. Consultation fees, treatment prices and medicine mark-ups are not capped.
  • A profit cap. Measures to cap the profitability of businesses were judged disproportionate.
  • Forced divestment of online pharmacies, referral centres, crematoria or laboratories.

Two other pieces of lighter-touch treatment are worth knowing. The smallest businesses — which the final report at paragraph 130 says constitute 70% of all veterinary businesses — are not required to provide an annual attestation to the RCVS, though they must still meet the requirements of the Order. And the CMA's guidance states the remedies will not apply to organisations providing small animal veterinary services on a not-for-profit basis, on the reasoning that they do not compete with commercial veterinary businesses. That exclusion appears in the guidance rather than on the face of the draft Order text, which is worth holding lightly until the Order is made.

What it will cost to run

The RCVS takes on compliance monitoring, funded by a new levy on veterinary businesses scaled to the number of first opinion practices you own. On the CMA's current estimate that is no more than £150 to £250 per practice for the RCVS's initial set-up costs and £450 to £550 a year per practice for its ongoing costs. The levy detail sat in a separate Funding Order consultation, which closed on 30 July 2026.

Against that, budget the real cost, which is not the levy. It is the time to build and maintain four price lists, to configure your practice management system for estimate thresholds and itemised billing, and to run a complaint process with a log and an eight-week response standard. That is a process project with an accounting consequence, and the accounting consequence is what we work on.

What we do

The financial half of the compliance programme

We are accountants, so we do not write your clinical policies or run your complaint process. What we do is the arithmetic underneath the obligations that have a number attached.

UK veterinary practice

Prescription fee modelling

Your own volumes and current charge against a cap you can move, so you know what the fee line is worth today and what it is worth capped — before anyone asks you to change it.

Model it now
UK veterinary practice

Price list arithmetic

What each service in the Article 7 list actually costs you to deliver across the five weight bands, so a published price is one you can defend and still make a margin on.

The pricing guide
UK veterinary practice

Pet care plan economics

Article 9 forces you to publish each service's standalone price, the monthly and annual rates and the savings methodology. That only works if the plan makes money — so we take it apart first.

UK veterinary practice

Dispensing margin, honestly

How much of your profit depends on dispensing, and what that means when the parasiticide list sits next to a link to the register of online retailers.

UK veterinary practice

Management figures that see it coming

Monthly or quarterly numbers with the fee lines the remedies touch broken out separately, so the effect shows up as a trend rather than as a surprise at your year end.

Accounts and tax
UK veterinary practice

The dates, kept in one place

Your tax and compliance calendar with the RCVS renewal, premises fees and payroll dates on it — and the remedy windows expressed as months from the Order, because that is all anyone can honestly write today.

The calendar

Further reading

Where to go next

The full guide to the CMA remedies goes through the draft Order article by article. The practice pricing guide is about setting a price you can publish. If your interest in this is what it does to the value of the business, selling a veterinary practice covers the consolidation numbers and what drives a practice's value sets out what a buyer examines.

And if you are a locum rather than a principal, the short answer is that the Order does not apply to you personally — it applies to veterinary businesses. Locum vet accounts covers what does.

CMA questions

Common questions about the CMA remedies

When do the CMA's veterinary remedies actually take effect?

Not on a date anybody can give you yet. The CMA published its final report on 24 March 2026 and then has six months to make the binding Order, so the Order must be made by 23 September 2026. That is the CMA's deadline for writing the Order, not a date any practice has to comply with. The obligations themselves land between three and twelve months after the Order is made, depending on the remedy and on whether you are a Large or a Small veterinary business. As at 7 August 2026 no Order exists: a draft went out for consultation on 21 July 2026, that consultation closes on 20 August 2026, and every compliance date in the draft is written as a month count next to a bracketed month name that has not been fixed.

Is the prescription fee cap really £21?

£21 including VAT for the first medicine prescribed in a consultation, and £12.50 including VAT for each additional medicine in the same consultation, are the figures in the final report. They are not yet the legal figures. In the draft Order both sit inside square brackets, to be uplifted for inflation between 24 March 2026 and the latest monthly CPI figure available before the Order is made, and then indexed annually after that. So the binding number will be higher than £21 and nobody can say by how much. For context, the CMA found current charges starting at around £10, with significant numbers of first opinion practices charging over £30 and some considerably more than that.

What counts as a Small veterinary business?

Fewer than 15 first opinion practices and out-of-hours centres, on the definition in draft Article 2. A Large Veterinary Business has 15 or more. Since 76% of veterinary businesses own just one first opinion practice, almost every independent is Small and all six large groups are Large. Being Small buys three months longer on most of the remedies, but not on all of them, and the exceptions matter. On the prescription fee cap the gap is six months against twelve. On ownership information under draft Article 5, and on the whole complaints package in Articles 21 to 23, there is no gap at all: Large and Small have the same six months.

Which part of this should a practice deal with first?

Your out-of-hours contract. Almost every remedy gives you months of lead time after the Order is made, but the changes to out-of-hours contracts in draft Article 19 bite on the day the Order is made — notice periods capped at twelve months and termination fees restricted. That is the one genuinely time-sensitive item, because it changes the commercial terms of an agreement you have already signed. Read your current contract now and know what it says about notice and exit before the position changes underneath it. Everything else, from price lists to complaint logs, is a programme of work rather than something that lands overnight.

Does a written estimate have to be updated if the cost changes?

Yes, and the trigger is lower than most practices assume. A written estimate is required wherever the recommended treatment pathway is reasonably likely to cost £500 or more including VAT. It then has to be updated in writing whenever the cost is likely to increase by 20% or £500, whichever is lower. On a £600 estimate the trigger is £120, not £500, because 20% is the lower of the two. On a £4,000 estimate it is £500. Emergencies are the only exception. In practical terms that means the estimate is a live document a clinician updates during a case, not a form signed at admission.

Do the CMA remedies apply to charities and to locums?

The CMA's guidance says the remedies will not apply to organisations providing small animal veterinary services on a charitable basis, on the reasoning that they do not generally offer services available to all pet owners and so do not compete with commercial veterinary businesses. Worth knowing that this exclusion appears in the guidance rather than on the face of the draft Order. A locum is not caught personally either: the obligations fall on veterinary businesses, not on individual veterinary surgeons. But a sole-practitioner practice is itself a veterinary business, and a Small one, so working for yourself through your own practice puts you inside the Order rather than outside it.

Ready when you are

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